Frolov and Sova presented a joint collection - with love and for love
Friday, 01 February 2019
On the first day of the Ukrainian Fashion Week, brands Sova and Frolov presented a collection of jewelry For Love. This collaboration is an example of the social responsibility of fashion brands that violate the AIDS problem in Ukraine. The inspiration for the collection was the brilliant life and work of Freddie Mercury, who died of AIDS.
"I always say that Frolov is not only clothes," emphasizes designer Ivan Frolov. - Everything has a heart. Creating this jewelry, I thought that two people in love might choose their own code: a ring and earrings or a pendant and a bracelet, or any other combination as an alternative to standard wedding rings.
As a brand exploring and exploiting the theme of sexuality in our work, we feel responsible. An important issue for us is the culture and safety of sex. With the "100% LIFE" initiative, we start Fight For Love with the Sova team. "Part of the proceeds from the sale of the collection will be aimed at purchasing rapid HIV tests.
The collection includes 7 items: 1 bracelet with red, black thread, 2 kinds of earrings, 3 types of rings and pendants. Each jewelry item can be transformed into a new one.
The Fight For Love collection is already available on sovajewels.com and Sova boutiques.