Ukrainian Fashion Week - a platform for unusual solutions
Sunday, 04 February 2018
Every season, creating the Ukrainian Fashion Week schedule, we fill it not only with traditional fashion shows but any other types of designer’s presentations. Supporting creative projects initiated by young designers participating in UFW has consolidated the Ukrainian Fashion Week as not only the most influential fashion event in the country, but also the platform where the vanguard and unusual projects can be implemented. Projects that combine fashion and art. The presentation of the new UberLove collection by young designer Viktoriia Nozhenko is a project that combines fashion and art within the Ukrainian Fashion Week of the FW18-19 season. The combination of a clothing collection with artistic photography and atmospheric installation is not the first form used by Victoria Nozhenko to create a subtle aesthetic product with a deep philosophical subtext. This time the story told by the designer is the search for a special space for everyone. For someone it is a metropolis, for someone - its own room. For someone - the infinity of the natural landscape. Designer does not limit us in our choice. She does not impose her vision on us. But she suggests to think about protection our "self" as nature. There is a danger of their disappearance. There is a danger of their destruction.