UKRAINIAN FASHION WEEK SS19
There are 72 designers, 50 shows, 9 presentations, 3 special projects, in 7 days, illustrating the super power of Ukrainian fashion.
"This is a great season. The authority and popularity of brands participating in the Week. Number of collections. Scope of projects. Ukrainian Fashion Week SS19 is impressive. If we were talking about the keyword of the season, I would say "responsibility". Several projects are devoted to sustainable fashion and responsible consumption. Forum of Creative Industries dedicated to responsibility for the authority of the country and for the quality of the "product" being exported. Responsibility for the development of the Ukrainian fashion industry as a whole is dedicated the 43rd and all previous seasons of Ukrainian Fashion Week»- Iryna Danylevska, the organizer of the Ukrainian Fashion Week.
A new philosophy of true fashionistas.
The bigger our wardrobe, the less chance of clear water, clean air, dense forests of our descendants.
Fashion industry is among the most dynamically growing industries in the world. Only one global brand produces about 600 million pieces of clothing per year. Just imagine: a single pair of jeans needs almost 10 thousand litres of water to be produced. For two years the volume of water, equal to the volume of the Mediterranean Sea has been used to dye jeans. Moreover, this is not mentioning the pesticides that are used on cotton plantations.
The way to solve this catastrophic situation for humanity is sustainable fashion - a new philosophy of true fashionistas.
Sustainable fashion includes several aspects: clothing made of ecological materials, wearing vintage, clothing exchange, recycling and upcycling, ethical production, high quality and out-of-date design.
Designer clothes can be the responsible choice for many people because it exactly corresponds characteristics of sustainable fashion. Ten dresses of fast fashion will not replace one designer - high quality, unique, which for years does not lose its relevance.
Today, many Ukrainian designers are experimenting with recycled materials. In addition, of course, designer outfits will serve us more than one season and in a decade will become desirable vintage things.
The initiatives of Ukrainian Fashion Week to promote sustainable fashion are supported by both Ukrainian designers and UFW partners.
DHL Express Ukraine in the new season, in addition to the commercial component of effective e-commerce solutions in the fashion industry, joined the promotion of the "sustainability" trend in Ukraine. DHL Ukraine and the Ukrainian Fashion Week held a Roundtable on Sustainable fashion - Definition and Challenges, Trends and Challenges, Roles and Responsibilities - was another step in promotion a new fashion philosophy in Ukraine.
This season the Fashion Tech Ukraine platform focused on responsible consumption in fashion and ways to solve problems triggered by fast fashion, with innovative technology solutions.
On September 1-5, in the Mystetskyi Arsenal, in Fashion Tech Ukraine demo zone featured upcycling-things by Ukrainian brands. Designer Maryna Loseva presented her own art project Shape of Living, designed to attract attention to new forms and ways of human existence. The author created for her installation clothes made from used denim, as a prototype for the decoration, she recreated a picture of the Dnypro, which was taken from space. Fashion Tech Ukraine had an exhibition and lecture space.
This season, the MODOZA.COM online retailer supported the Fashion Tech Ukraine platform and presented the unique image creation service, which was another example of using artificial intelligence in the fashion industry. The service demonstrates how new technologies change our lives and promote responsible consumption, helping make an unmistakable choice while shopping online.
All events could be visited free of charge by registering on the site fashionweek.ua and receiving an e-invitation. https://goo.gl/forms/CXmiH6DjVaI7YpGD3
One of the main missions of the Ukrainian Fashion Week is to develop Ukrainian fashion and to promote Ukrainian fashion and culture to the world.
Ukrainian Fashion Week continues to develop real and fruitful cooperation with the international professional community to create new opportunities for designers and to promote Ukrainian fashion labels in the world.
Every season, the UFW Organizing Committee invites editors and photographers from leading world editions, stylists and buyers to Kyiv to work with designers-participants of Ukrainian Fashion Week.
Vogue.com (USA), Vogue Italia (IT), Pairs Project (FR), Nowfashion.com (FR), Vogue UK (UK), Vogue Ru (Ru) wrote about the collections of Ukrainian designers. Fashion shows was visited by Tomorrow Ltd., Nana Suzuki, Concrete Showroom, Browns and Harvey Nichols Dubai; photographers - Adam Katz Sinding, Style Du Monde and Vogue.com.
Ukrainian Fashion Week continues Fashion DNA-Ukraine program of support and development for young designers of Ukraine together with the British Council. This year Fashion DNA-Ukraine focuses on the features of brand promotion in digital space and on the financial aspects of e-commerce.
The final creative part of the project was presented in Mystetskyi Arsenal during Ukrainian Fashion Week.
Mentor of the creative part of the project was British digital-art director, Jon Emmony. He worked for Kanye West, Victoria Albert Museum, Nike and others.
The representative of the Farfetch retail platform and British consultants selected eight Ukrainian brands - Kir Khartley, Elenareva, The Coat by Katya Silchenko, Jean Gritsfeldt, FROLOV, Roussin, Gasanova, Marsala - to participate in the project. The designers, together with the Seentax Services creative team, which includes art-director - Lyubov Kucheryava and Vlad Dmitriev, the photographer - Misha Bochkarev, the sound design - Sasha Zlyh, Danilo Senichkin, 3D modeling - Volodymyr Kozlov, Curator - Ira Lupu, have created an interactive site, in which digital sculptures help to uncover the designer's world and the mood of the collection.
# UKRAINE NOW
This season, Ukrainian Fashion Week initiated and organized the Forum "Perspectives of Ukraine NOW branding in the projects of creative industries". The project co-organized with the Ministry of Information Policy of Ukraine.
For the past 21 years, UFW has become a flagship for collaborations between the various creative industries. Designers of clothes and interiors, photographers, cinematographers, artists, musicians, stylists, journalists, poets, performers, restaurateurs are united in various projects under the auspices of Ukrainian Fashion Week.
"Due to influential insiders and foreign editors, the active participation of domestic influencers in UFW, all these projects affect the forming of a positive image of Ukraine in the world. Ukrainian Fashion Week considers its importance to unite the efforts of all industries to create a joint effective strategy in promoting a positive image of our country ", - said the initiator of the Forum, UFW general producer Volodymyr Nechyporuk.
The forum helped demonstrate the variability of Ukraine NOW branding in a variety of projects and to become a discussion platform with leaders of creative industries.
Representatives of the Ministry of Information Policy of Ukraine, film industry, fashion industry, curators of art projects, media, and representatives of other creative industries were invited to participate.
#HEFORSHE + UFW: gender equality in fashion
Creative industries are the first to respond the challenges of society, to the actual problems of equal opportunities for all people. The fashion industry has become a hub for human rights, in particular for gender equality.
HeForShe global solidarity movement together with Ukrainian Fashion Week presented a project. It aims to join representatives of Ukrainian fashion industry to the human rights dialogue. It declares that each of us can and should have the right to look, as he/she wants. We are not obliged to adjust our appearance to the expectations of society or the opposite sex.
Designers in collaboration with artists created images inspired by the HeForShe movement, the theme of gender equality, human rights and freedom of choice. Famous Ukrainian fashion brands: BEVZA, Lake Studio, LITKOVSKAYA, FROLOV and ARTEMKLIMCHUK, as well as well-known artists and illustrators: Vova Vorotnyev, Anatoliy Belov, Maria Gavrilyuk, Maria Ralemska and Masha Shubina participated in the project.
Five images were presented on the first day of the Ukrainian Fashion Week. Guests of the Fashion Week was able to see the result of the cooperation in a special HeForShe corner in Mystetskyi Arsenal on September 1-5.
During five days of Ukrainian Fashion Week the showroom in Mystetskyi Arsenal acted representing 8 brands of clothing, footwear and accessories: LONA PRIST, HONCHARENKO, GRIE, CIRCUL, SNESHANA NEKH, KOBERNYK, IRARO, NIT.KA and others.
The space #Showroom had its own unique concept, designed by Kateryna Rozit. Traditionally #Showroom space designed in partnership with Domus Design magazine. It is an Ukrainian magazine with more than 15 years of history; its mission is to develop Ukrainian design in all areas. #Showroom had several zones: a lounge area and a stage where brands presentations took place, a special space of LUXOPTICA -
national network of optics, developing its own brand of glasses - Casta, Luxoptica, Sanderson.
Guests were able to register at fashionweek.ua and receive e-invitations to visit #Showroom from 1st of September to 5th of September. It was free of charge.
#NEW GENERATION DAY
Ukrainian Fashion Week has always supported young talents and created conditions for their development. The organizers unite the shows of young designers in independent platform - New Generation Day, which was held on September 5th in Mystetskyi Arsenal.
That day was opened by the project EPSON DIGITAL FASHION - an international format that was held in Ukraine for the second time. The show presented eight finalists of the competition to show designer's prints and collections made of printed fabrics. Immediately after the show, the Award Ceremony took place - three Epson professional prizes, the publication of collections on the leading portal JetSetter.ua and the study course in Istituto Europeo di Design (IED).
This season the New Names project presented four designers which showed their collections on the main catwalk of UFW for the first time.
Ukrainian fashion space is an integral part of the world's fashion with its global trends - as evidenced by the tangible number of collaborations between young Ukrainian designers and reputable world brands. Within the framework of the New Generation Day brand BRAUN presented a collaboration with one of the winners of the National Contest "Look into the Future" - designed by Ganna Sytnikova.
Having an active corporate and social position, DHL supports young designers in their willingness to create a new responsible fashion. With the assistance of DHL Express Ukraine, the winner of the Second Award of “Look into the future” 2018, Julia Katsalap presented a capsule collection created in the zero-waste ideology for five days in the space of DHL Express Ukraine in the Mystetskyi Arsenal.
SS19 season you were able to follow the latest news from Ukrainian Fashion Week via the official telegram channel https://t.me/ukrainianfashionweek_official
BMW is an official automobile of Ukrainian Fashion Week
The partnership of the company "AWT Bavaria Ukraine", the official importer of BMW cars in Ukraine, for many years has been evidence of the inseparability of the world of innovation and fashion industry.
Fairmont Grand Hotel Kyiv is a partner of the UFW International Program
The true standard of luxury among the luxury hotels - Fairmont Grand Hotel Kyiv again serves as the official partner of the Ukrainian Fashion Week. The first hotel of the Fairmont international brand in Eastern Europe guarantees the participants and guests of the Ukrainian Fashion Week an impeccable world-class service. And for foreign guests, UFW Fairmont Grand Hotel Kyiv becomes the first bright impression.
MARY KAY is official beauty-partner of Ukrainian Fashion Week
Mary Kay® always keeps the pace, monitors and sets trends in the world of fashion and beauty. Mary Kay® emphasizes the importance of systemic skin care and the use of high-quality cosmetics to create trendy make-up. Well-cared skin and beautiful make-up give women the opportunity to feel confident and attractive. For the fall season of the Ukrainian Fashion Week, the company Mary Kay has prepared a team of makeup artists led by well-known beauty maker Martelle. The team worked on the backstage and created images for collections.
In the new season VODA UA and Ukrainian Fashion Week continued their partnership. The key to our productive cooperation is that we share the same values, and the most important of them is freedom. Indeed, freedom is a necessary component of any creative manifestation, it allows designers to be original and create unique collections.
Freedom makes our water also special, VODA UA - a source, it independently goes to the surface and its contents does not need any interference by man. People choose us because they value refinement of the bottle, as well as natural taste and high quality. VODA UA and its specially designed Ethno-Bottle meet all these requirements.
ABSOLUTE YACHTS is official partner of Ukrainian Fashion Week
Be the newest. Live up-to-date. Strive for excellence. This ideology is common to the industry of fashion and the brand Absolute Yachts.
Reaching for the Absolute describes the credo of those who are not content with a personal judgement but only with absolute results. This philosophy is embedded in the quality of its luxury boats. And people appreciate the best. Like the guests of Ukraininan Fashion Week.
DHL is the official logistic partner of Ukrainian Fashion Week
DHL Express Ukraine and Ukrainian Fashion Week started another page in the history of their partnership. In addition to the commercial component of effective e-commerce solutions in the fashion industry, the two leaders united in the common vision of the future is the popularization the "sustainability" trend in Ukraine.
DHL has set the goal to eliminate hazardous emission, related with logistics activities, into the atmosphere by 2050. This will enable DHL to remain the founder of "green logistics" and help protect our planet.
Estel is the official stylist of Ukrainian Fashion Week
Estel produces professional tools for dyeing, hair care and styling. Leading masters of ESTEL Ukraine will create hairstyles for models. ESTEL Ukraine is rapidly developing the beauty industry, providing an opportunity to show its creativity and offer customers new, affordable and quality services.
BRAUN is the official partner of Ukrainian Fashion Week
Thanks to the cooperation of Braun and Ukrainian Fashion Week, each of the guests were able to become a designer and create their own handbag in the Braun space. Young designers in collaboration with Braun have developed inspirational phrases-motivators, and the newest technologies of Braun ironing systems will help in a few seconds to transfer exclusive prints to the fabric.
Braun ironing systems make it possible to iron the fabrics of the most demanding fabric without any risk of damage twice faster. The patented FreeGlide 3D technology guarantees 360 glideability – saving you time and trouble. And the unique iCare mode protects your clothes with a safe temperature for all types of fabrics.
LoraShen is Ukrainian Fashion Week floral partner
Every season LoraShen team not only monitors fashion trends with Ukrainian Fashion Week, but also shows new trends in floristics and green design.
LoraShen's main mission is to inspire guests, to immerse in the fantastic flower world of designers. As the main floristic trendsetter of Ukraine, LoraShen surprised guests and, on an example of its own design, presented the most current trends in the florist season of the fall of 2018.
Luxoptica is the official partner of Ukrainian Fashion Week
Luxoptica is - national network of optics, developing its own brand of glasses - Casta, Luxoptica, Sanderson. The design is developed in Ukraine, so Ukrainian fashionistas will like these glasses.
Luxoptica proves that taking care of the health of the eye is as fashionable as wearing trend glasses.
UKRPOSHTA is a post and logistic partner of Ukrainian Fashion Week
Did you think that postcards and stamps are not just about mail?
Ukrposhta supports the sustainable fashion, providing a new life to collections of artistic postal stamps. Artistic collections created by Ukrainian artists for the national post office of Ukraine, and now these stamps have received a new life in modern accessories. T-shirts, cups, eco bags and badges you could buy in the showroom of Ukrposhta.